Zainab’s life’s work is to advance gender equality and women’s empowerment using practical, data-informed strategies. At the intersection of business, diversity, and leadership, her work focuses on identifying, developing, and implementing solutions that close gender gaps and create more inclusive opportunities for women. Drawing from her academic background in Diversity, Equity, Inclusion, and Justice Leadership, as well as her entrepreneurial experience, Zainab designs initiatives and programs that empower women to thrive in leadership, entrepreneurship, and the workplace.

Her projects often involve collaborating with communities, organizations, and policymakers to test and scale strategies that break down structural barriers for women, especially those from underrepresented and low-income backgrounds. Zainab is deeply committed to ensuring that the knowledge and insights gained from her work are accessible to leaders, entrepreneurs, and the general public. She regularly shares her expertise through workshops, public speaking, mentoring programs, and published articles.